Your privacy is important to Optical Masters (“Optical Masters”). At Optical Masters, we understand the premium you place on the protection of your privacy on the Internet, and we want you to feel as comfortable as possible visiting our Web site and using its services. This Privacy Policy will tell you what information we collect, how we protect it, and what choices you have about how that information is used. We urge you to read our Privacy Policy so that you will understand both our commitment to you and your privacy, and how you can help us to honor that commitment.

We are committed to protecting your privacy. We will only use the information that we collect about you lawfully. We collect information about you for two reasons: 1) to process your order, and 2) to provide you with the best possible service. We will not email you or pass your information to another company, partner, or agent unless you have given us your consent. In order to process your payment, we may, however, provide financial information to our account processors (including Banks and such organizations). In addition, you may notify us if you do not wish to receive any further marketing information from us. The type of information we will collect about you includes your name, address, phone number, email address, and credit card details. We will endeavor to ensure the information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly.

Please remember that if you link to a third-party site from this Site, any information you reveal on that site is not subject to this Privacy Policy. You should consult the privacy policies of each site you visit. We cannot control and are not responsible for, the disclosure or use of any information revealed in either manner.

The following make up our Privacy Policy for the opticalmasters.com Website (the “Site”).

Personal Information We Collect

We collect information about you in the following ways:

1. Voluntarily Provided Information. If you registered as a user of the Site, you or your authorized agent voluntarily provided information about you. We will continue to use that information in accordance with the Enrollment Forms, the Terms, and Conditions of Use and this Privacy Policy unless you notify us to the contrary.

2. We also collect other information that you voluntarily provide to use, e.g., through responses to surveys, questionnaires, and the like.

3. IP Address. We store the Internet Protocol (IP) address of your computer when you visit our Site. This information is only used to create broad demographic summaries of where our users come from, e.g., we know what percentage of users come from Europe or Asia. Our use of the IP addresses, however, does not identify the actual users of the Site.

4. Cookies. We may also collect information about you and your use of our Site through the use of Cookies. “Cookies” are small computer files we transfer to your computer’s hard drive that allows us to know how often someone visits our Site and the activities they conduct while on our Site. This information helps us dynamically generate advertising and content on web pages specifically designed for you and also allows us to statistically monitor how many people are using our Site and for what purpose. Sponsors, advertisers, or third parties may also use Cookies when you select their advertisement, content or service; we cannot control their use of Cookies or how they use the information they gather. If you do not want information collected through Cookies, there is a simple procedure in most browsers that allow you to deny or accept the Cookie feature. However, Cookies may be necessary to provide you with certain features (for example, customized delivery of information) available on the Site.
   
   

Disclosure of Your Information to Third Parties

Except as set forth in this Privacy Policy, we will not disclose to unaffiliated companies any information we gather from you which could be used to identify or contact you (“Personal Information”). Any Personal Information provided to entities affiliated with Optical Masters will be treated in accordance with the terms of this Privacy Policy unless you are otherwise notified. In the following limited circumstances, we may release Personal Information to third parties: (1) to comply with applicable legal requirements such as a law, regulation, search warrant, subpoena, discovery request, or court order; (2) in special cases, such as a physical threat to you or others. We also provide Personal Information to our vendors and suppliers (collectively, “Vendors”) when it is necessary for them to provide us with products and services related to the better operation and maintenance of our Site. We will attempt to require that each of these Vendors not further use or disclose your Personal Information for any purpose other than providing us or you with products and services. Of course, we cannot guarantee their compliance with these restrictions.

We may provide information about you that does not allow you to be identified or contacted (“Aggregate Information”) to third parties. For example, we might inform third parties regarding the number of users of our Site and the activities they conduct while on our Site. We might also inform an implant company (that may or may not be an advertiser on our Site) that “30% of our users work east of the Mississippi” or that “25% of our users have inquired about implants.” Depending on the circumstances, we may or may not charge for this information.

How We Handle Your Personal Information Internally

Security. Your information is stored on the opticalmasters.com Site server located in the United States. We use procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption, “firewalls” and Secure Socket Layers. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, “perfect security” does not exist on the Internet.

Use. We may use your registration information and other voluntarily submitted information, including Personal Information, in the following ways:

1. To enable us to process and verify subscriptions;

2. To enable us to verify user credentials in order to maintain reasonable security;

3. To provide our editors with information that is useful in developing new features and services for our users;

4. To allow us to potentially vary advertising based on user preference, usage preferences, and demographics;

5. To enable us to develop and improve the features, content, and services available through the Site;

6. To contact you regarding new Site features, topic-based news alerts, products, and service buying opportunities.
   
   

Internally, we use Aggregate Information in a number of ways to improve the Site and its content and services.

YOUR PRIVACY CHOICES

When you receive an email notification from us, you will be given the option of receiving recurring informational/promotional emails from Optical Masters and/or third parties. You may opt-out of receiving these emails in the manner specified in the email or on this Site or by changing your preferences in your member profile as specified below.

CONTROL OF YOUR PASSWORD

You are responsible for all actions taken with your User ID (email) and password, including fees charged to your account. Therefore, we do not recommend that you disclose your opticalmasters.com Site password to any third parties. If you choose to share your User ID (email) and password or your Personal Information with third parties, you are responsible for all actions taken with your account and therefore you should review that third party’s privacy policy. If you lose control of your password, you may lose substantial control over your Personal Information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password.

UPDATING YOUR PERSONAL INFORMATION AND CONTACTING US

You can always contact us in order to (a) delete your Personal Information from our systems, (b) update the Personal Information that you have provided to us, and (c) change your preferences with respect to informational/promotional contacts, by emailing us at info@opticalmasters.com.

We may change this Privacy Policy at any time by posting revisions to our Site. Your use of the Site constitutes acceptance of the provisions of this Privacy Policy and your continued usage after such changes are posted constitutes acceptance of each revised Privacy Policy. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the Site immediately.

Revised on December 19, 2016.